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040			_aRCM Library _cRCM
245			_aTen commandments of retailing
300			_apage 9-10
500			_aThe Rotary Balita no. 619 (April 20, 1948)
520			_a1. THOU SHALT CREDIT THY NEIGHBOR AS THYSELF For Thy Neighbor's Credit Is Often The Life Blood Of Thy Business. 2. THOU SHALT RESPECT THY PATRONS For Thy Patrons Are People, And Hurt Feelings May Cost Many Sales In Many Places. 3. THOU SHALT NOT CHISEL For A Penny Knocked Off The Corner May Verily Destroy A Dollar's Profit. 4. THOU SHALT KEEP THY HOUSE IN ORDER For Good Housekeeping Is Important To Housekeepers. ...And The First Impression Ye Make Is A Lasting One. 5. THOU SHALT NOT MAKE FALSE PROMISES Keep Thy Advertising Truthful, For Verily Ye Will Be Found Out. 6. THOU SHALT HONOR THY RESOURCES For These Are Thy Best Friends. Their Friendship And Confidence Is Thy Greatest Asset. 7. THOU SHALT NOT KILL INCENTIVE Keep Thy Associates Interested And Happy That They May Reflect Thy Good Will Throughout The Day. 8. THOU SHALT BALANCE THY STOCK That Thy Patrons May Not Turn To Another For Goods Ye Should Supply. 9. THOU SHALT NOT COMMIT GAUCHEISM Yea, Stay Within The Bounds Of Good Taste, Even In Thy Sales And Special Promotions. 10. THOU SHALT GUARD THY GOOD NAME For Only In This Are Ye Apart From Thy Competitor. Keep This Mark In Mind In All Thy Dealings, And In Thy Contacts With The Public.
773	0		_0357 _9356 _aRotary Club of Manila. _oRCM-000005 _tThe Rotary Balita No. 613 to 623 /
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