The Rotary Balita no. 701 (July 31, 1952)

Richard G. Lurie, editor of the American Exporter Magazine spoke on new trends in merchandising in the United States. "The impact of television in American homes is tremendous," he said. "There are over 8 million television sets throughout the United States." Lurie claimed that programs are televised early in the morning to as late as 3:00 the next morning. Television, he continued, was causing new advertising methods resulting in effective sales wherever introduced Manufacturers have found out that they could dispose of their selling stock faster by selling their products via television. He said that the big advertisers of televisions are cigarette, kitchen utensil and flour manufacturers. He cited a factor which help revolutionize merchandising methods. This is the intro- duction of chlorophyll into consumer goods. This is now one of America's greatest craze and the sale of chlorophyll products range from dentifrice to tissue paper containing the material, he said. He explained that chlorophyll, the green of the ordinary leaf, was being advertised as removing bad breath and body odors. It has also been introduced in toothpaste, chewing gum and even in cigarettes and tobacco. Dean Leslie Kilborn, director of medical science at West China Union University, also spoke on the medical problems that how confront the areas within the "Bam- boo Curtain", and how the communists were also reducing the standards of the medical profession. "Due to the extreme need of more doc- tors, students are being graduated fast," he said. "In some instances students become specialists in a matter of two or three year after high school." Mike Arnold was the finemaster. He started his job by imposing fine of P10.0 each on all the members of the new fellow. ship committee. David Sycip, aside from his P10.00 fine as member of the committee was fined another P10.00 for his pronur ciation of Bustos as "Bastos." Joe Oros and Monching del Rosario were told to draw lots and whoever gets the long one will pay P10.00. Monching got it and paid the fine. For the very good remarks, The Rogers gave President Hans at one of the luncheon meetings, Hans was fined P30.00) Bill Simmons, for being a "notorious baby" because of the picket line still going on at the National City Bank of New York, was fined P50.00 and for being a candidate for president of the Malayan Employers League another P50.00; for the purchase of a new lot which is 1,800 square meters Yao Shiong Shio was fined P50.00; GE Eraña was also fined P10.00. Earlier the Spanish National Anthem was played in observance of the Spanish Day. Mrs. Evelina Kalaw Katigbak rendered two vocal numbers.