The Rotary Balita no. 738 (January 28, 1954).

"O Lord, deliver us from buyers who know the price of everything and the value of nothing; who believe that they can get a shillingsworth of value for six pence; who think that cheapness it thrift; who ignore the economy of quality; who believe that they are getting something for nothing when they pay less; who buy things just because they are cheap, and whose god is price. Give us customers who realise the extravagance of paying too little; who can see the bait in bargain; who know the high cost of a low price; who realise that somebody is always ready to make things a little worse, and so a little cheaper. Above all, teach buyers that a dependable supply is worth paying for; that courtesy, co-operation and honour in the seller is the buyer's greatest assurance of satisfaction."