Curriculum Vitae: Jesus M. Pineda, Jr.
President, Rotary Year 2018-2019

Jesus M. Pineda, Jr. is, presently, the Honorary Consul to the Philippines of the Republic of Fiji. Having been invited by The Government of Fiji in such capacity, he has held this position since 2013. Fondly called “Susing” by friends, colleagues and acquaintances, he is a familiar fixture in the corporate world.
He is presently the President/Chairman of the following companies and associations: 1. Ugong Trade & Holdings, Inc. 2. Rodriguez Rural Bank (the first rural bank in the Philippines) 3. City Properties, Inc. 4. Uniglobe Technology Services, Inc. 5. Philippine Lighting Industry Association 6. Aucma Philippines, Inc., Filipina Climate Solutions, Inc. (exclusive distributor of Gree airconditioners in the Philippines) 7. Philippine-Argentina Business Council while he is likewise Vice Chairman of Philippines, Inc., a business association to attract foreign investors to the Philippines.
He likewise sits as Director of the following companies and organizations: 1. Grameen Australia Philippines, Inc. (a non-profit organization servicing unbanked social entrepreneurs in the Philippines) 2. Asian Compact Lighting Organization in Singapore 3. Philippine Product Safety & Quality Foundation
A benefactor and donor of the Jesus M. Pineda, Jr. Ateneo Scholarship Fund at the Ateneo de Manila University, he never fails to share his blessings to the less fortunate.

Having been proposed by PDG Pat Pineda, he was inducted as a member of the Rotary Club of Manila in 1993. Since then, he has become an active participant in Rotary activities, joining several committees as a member involved in Humanitarian Service. He served as Chairman of both International Service and Membership Committees while serving as member of several other committees of the club. He joined international events of sister clubs in Hongkong, Osaka, Seoul and Bangkok. Consistently elected as Director of the club for many Rotary years, his election as the Centennial President of the First Rotary Club in Asia could not have come at a more auspicious time.
Inspiring President Susing hails from Concepcion,Tarlac. He traces his family roots from the distinguished Pineda Family of Tarlac. His elementary years were spent in his hometown while he finished both his high school and Bachelor of Science in Business Management degrees at the Ateneo de Manila University. Thereafter, he took up his Masters Degree in Banking at St John’s University in New York. Subsequently, he became an executive trainee at Irving Trust Co. and JP Morgan in Wall Street, New York. Upon his return to the Philippines, he began his professional career as an Assistant Vice President in the Philippine Bank of Commerce until he co-founded the United Coconut Planters Bank where he became Director and Corporate Treasurer. He likewise held the same capacity with United Coconut Life & Assurance Corporation. In both corporations, he is a presently a big minority stockholder.
He was President of United Sari-sari & Livelihood Corporation where he provided financing and marketing assistance to poor marginalized farmers in the province of Tarlac thereby eliminating the 5-6 traders in that province. His stint in government service included being a Special Consultant to then Senator Sergio Osmena, III, a Director of Clark Development Corporation and a Director of National Power Corporation. He is an active member of the Consular Corps of the Philippines, Philippine Chamber of Commerce & Industry, Israel Chamber of Commerce, Manila Polo Club, Sta. Elena Golf Club, Tagaytay Highlands Golf & Country Club, Baguio Country Club, Rockwell Leisure Club, Greenhills West Association and Punta Fuego Homeowners Association.
President Susing spends his leisure time as Chairman of his Tuesday Group, which meets regularly. The group is composed of US Ambasador Sung Kim, Ambassador/PVP Babe Romualdez, Dir. Arthur Lopez, Rtn./Atty. Ave Cruz, PVP Fausto Preysler and many others in business, politics and the academe. He is an avid golfer, having won the STA ELENA Cup in 2007 at the STA Golf Club in Cabuyao, Laguna where he plays regularly. He is married to art collector and Zonta Club of Makati and Environs President Maritess Rodriguez Mendoza with whom he has four children and two grandchildren.



The Board of Directors and Executive Officers R.Y. 2018-2019
Six Areas of Focus and Centennial Initiatives