Profile of Star Rtn. Edwin Hernandez
Edwin H. Hernandez, AB, MBA, is President of Jardine Distribution, Inc., the exclusive Philippines marketing arm for various agricultural, construction and consumer products.
Educational Background
Bachelor of Arts Major in Communication Arts from the University of Santo Tomas (1987)
Masters degree in Business Administration, Ateneo de Manila Graduate School of Business (2007)
Professional Background
Held several positions and currently President of Jardine Distribution, Inc., (JDI) (www.jardinedistribution.com) a member company of the Jardine Matheson (www.jardines.com) group and formerly Jardine Davies, Inc. (May 2000 to date)
Part time faculty at the Mapua Business School specializing in Marketing, Advertising and Public Relations subjects (2010 – 2012)
Formerly Senior Product Manager for Asia Brewery, Inc handling both alcoholic and non-alcoholic brands such as Beer na Beer, Colt 45, Carlsberg, Absolute and Summit water, among others. (1997 – 2000)
President and General Manager, Total Recall Advertising and Public Relations Services, Inc., an advertising and PR company servicing a variety of clients in the automotive, banking and beverage industries (1996 – 1997)
Communications and Marketing Manager of Sime Darby Pilipinas Inc., a member company of the Malaysian conglomerate and a well-known tire manufacturer in the Philippines (1990 – 1996)
Staffwriter for the Manila Chronicle, wrote sports and feature stories (1989 – 1990)
Public Relations Officer, Great Wall Advertising, Inc., mainly responsible for the PR campaigns of companies like Philip Morris, Rhone Poulenc Pharma, Goldilocks etc. (1988 – 1989)
Public Relations Assistant, VAL Public Relations, handling a variety of accounts ranging from dining establishments, home care products to special events, etc. (1987 – 1988)
JDI is the exclusive Philippines marketing arm for various agricultural, construction and consumer products.
Professional Affiliations
Director, Jardine Distribution Inc
Director, Jardine Engineering Corporation Philippines
Member, Management Association of the Philippines (MAP)
Member, Makati Business Club (MBC)
Member, British Chamber of Commerce
Awards and Citations
Outstanding Alumni, University of Santo Tomas Faculty of Arts and Letters
Winner of the 2008 Pride in Performance Award for Marketing from Jardine Matheson
Won 3 Catholic Mass Media Awards for both Sime Darby and Philip Morris
Won for Sime Darby the 1994 Gawad CCP Para sa Telebisyon
Won the 1994 Advertisement of the Year Award for Television for Sime Darby
Runner Up, USTETIKA competition for short story in 1987



The Week That Was