President’s Valedictory Message
Pres. Rafael M. Alunan III bids farewell to the presidency of the Rotary Club of Manila, reflecting on unity, sincerity, cooperation and collaboration.

“Tempus fugit is a well-known Roman proverb that translates into ‘time flies or flees’. Indeed, it passed so quickly with all the trials, triumphs and personal tragedy bundled in one year during my presidency of this Club, a position I never sought nor campaigned for.
I was happy just being a member, ready to work on worthwhile projects, while I attended to my highest priority which was my ailing wife Elizabeth. I was suddenly thrust into this job. Forced to good, I embraced it, knowing that my attention would now be divided between my duty to the Club and my caregiving duties at home.
It was not meant to be as the love of my life of 58 years passed on four months before I could finish my term in office.
And to my disbelief, throughout this handicapped period, deplorable self-serving behavior hounded the Club. Basic rules of good governance, good manners and right conduct were routinely violated. That would never pass muster in any of the boards of professional organizations I belonged to, multinationals and local conglomerates, that set the tone for ethical behavior from.
Only a few exhibited undulating waves of indifference, hostility, negligence and inexcusable absences that violated the 4-way test. But they managed to affect the majority’s mood, bonds and enthusiasm that did not escape the attention of the Rotary community.
Just like real leadership transcends superficial symbols like suits and titles, true elitism transcends mere status or wealth. The real elite are defined by a relentless pursuit of knowledge, a commitment to integrity and dedication to society’s betterment.
True leaders empower their teams not through authority alone but by cultivating trust, empathy and a shared sense of purpose. They live by example, demonstrating resilience in adversity and humility in success.
Titles and attire may convey authority or power, but authentic leadership is earned through dedicated service above self and a relentless commitment to advancing common goals for everyone’s benefit.
To be rightfully recognized as a member of the elite, one must embody excellence not only in their achievements but also in their character. The real elite use their influence and resources to uplift others, inspire innovation and drive progress.
They demonstrate leadership through humility and empathy, recognizing that their position comes with the responsibility and devotion to duty. Being truly elite means contributing to the greater good and building a legacy that benefits all.
Real elites are true leaders who bravely navigate uncertainties, make ethical choices and foster an environment where every voice is heard and valued. They possess integrity and the ability to inspire others.
The unusual toxicity that flowed from dysfunctional behavior did not deter RCMers who had the Club’s interests at heart. They rejected wrongdoing. They did not engage in petty bickering, obstructionism, and subterfuge. Instead, they engaged to prevent the Club’s ruin. It was in the face of adversity that the real elite in RCM found their true strength to serve above self and remain faithful to Rotary’s ideals. They are among the past presidents’ council, board of directors, Club officers, committees, regular members, the Secretariat staff, and Rotaractors we nurtured throughout the year, that brought more honor and prestige to RCM.
Their mission-focus, dignity and integrity shone bright that swept aside facades that concealed deceit, evasion, and subterfuge. The real elite in RCM clearly understand that “A club is only as good as its members want it to be.”
It reinforced my insight, gained from decades in positions of leadership in the business, civic, and military communities, that “Unity, sincerity, cooperation and collaboration represent the pinnacle of human potential”.
Let me dwell on each of those four crucial intertwined points that constitute the main body of my valedictory address today, namely: unity, sincerity, cooperation and collaboration. We need to revisit those principles to refresh our minds on the real meaning of each term and why RCM must regain lost ground to live by those principles.
UNITY
Uniting for a common purpose is the foundation upon which great achievements are built. It requires maturity and selflessness to set differences aside and back a shared purpose. It is in unity where we find the courage to face challenges, the compassion to support one another, and the wisdom to build a brighter future.
Unity is the launching pad for transformation, for making possible the impossible, and demonstrating the true power of collective effort.
SINCERITY
Sincerity ensures that our intentions are pure and our efforts are genuine. It fosters trust and respect. It is the bedrock of genuine human connection. Honest intentions and an open heart create an aura of authenticity that resonate.
Sincerity empowers us to be true to ourselves, to speak our truths, and to act with integrity in the face of adversity. It cultivates a world of transparency and ethos aligned with Rotary’s values that pave the way for lasting change.
COOPERATION
Cooperation is the cornerstone of human achievement and progress. It fosters understanding, empathy, and mutual respect, creating a fertile ground for innovation and problem-solving.
It empowers us to overcome challenges that seem insurmountable alone. It forges bonds that enrich our lives and communities and unleash a transformative force transcending individual capabilities.
Through cooperation we cultivate a world where collaboration thrives, where differences are celebrated, and where together, we build a future for all.
COLLABORATION
Collaboration fosters unity, trust and camaraderie that inspire and uplift. It’s the art of weaving together diverse talents, ideas, and passions into a tapestry of collective achievement.
Collaboration harnesses the full spectrum of human creativity and expertise, and transcends individual limitations to achieve extraordinary outcomes.
When we join forces, pool our strengths and perspectives, we create synergy that propels us towards shared aspirations and visions.
For example, the Health Check Survey and related General Assemblies to discuss and process our Club’s complex attitudinal and behavioral challenges, was an attempt to foster collaboration amongst the membership.
The aim was to look for innovative solutions that would illuminate the path forward and leave a legacy of collective impact reverberating through succeeding generations of RCMers and Rotaractors to come.
Through these principles of Unity, Solidarity and Teamwork, we transcend our individual limitations and contribute something far greater than ourselves. Had everyone behaved in that manner we would not have convened the Ethics committee nor called for General Assemblies, not once but many times.
In the year that passed quickly by, the real elite RCMers stood by the Club to make things work and stay true to the tenets and values of Rotary.
Because of what they did and because of the stuff that they’re made of, they were recognized today, and by District 3810 two weeks ago, for their quiet but effective contributions to the Club and to society.
These were the awards that RCM received from District 3810:
Leadership Award
Governors Challenge Achievement award
Outstanding Rotary Club
Outstanding Rotary Club President
Best in vocational service per category (cat 4)
Best in club meetings per category (cat 4)
Best in basic education and literacy
Best in maternal and child care
Best in water, sanitation and hygiene
Best in disease prevention and treatment
Best in peacebuilding and conflict prevention
Best in community economic development
Best in environment
Best in vocational service per area
Best in club bulletin
Best in public image
Appreciation award for district service - Raoul Creencia
Appreciation award for district service - Teddy Kalaw
Today, we stand on the precipice of tomorrow, ready to leap to a new beginning with the knowledge, courage, and hopes that have shaped the Rotary Club of Manila during our time here.
A new board will take over in a few days carrying on its shoulders the hopes and aspirations of RCMers for real brotherhood as the fuel for future endeavors at the service of our stakeholders, especially those who have less in life.
I’m, however, declaring before you today my temporary disengagement from my duties as IPP and board member as I need to pick up the pieces of my shattered life to put things in order for my family.
Extrajudicial settlements in various places will require hands-on management and close monitoring to ensure trouble-free outcomes. And the worsening geopolitical environment is drawing me back to a familiar arena requiring my utmost focus.
As the Club steps forward into the future, it should carry the strength of our shared experiences, the lessons and insights we derived from it, and the unyielding belief that we possess the power to do right and be right for the betterment of RCM, first in Asia.
I wish the new board the best of everything to raise RCM to the next level and soon to be District 3810 Governor Jackie Rodriguez who will take his oath on July 4. It will likely be my last appearance for some time in RY2024-2025 until I meet my personal goals. On occasion when time permits, I will engage.
I also wish to thank
District Governor Lai dela Cruz;
District Officers particularly the gentle but dynamic shepherds in the persons of Gary Pua and Eman Avengoza;
our sister and daughter clubs;
the PDGs from our District and other Districts;
my fellow Hope Creating Presidents;
PPs from other clubs’ donors and sponsors throughout the year;
the hospitality staff and security of Manila Polo Club;
all of them, too many to mention, who collaborated with RCM one way or another, or provided much needed moral support. I know who you are, you know who I’m referring to, and God certainly knows.
I now bid the presidency of RCM farewell, a lessons-filled presidency that enriched my life, to which I dedicate to God who kept me whole throughout, and to my better half Elizabeth who patiently waited for me to come home without complaint. I cannot ever thank you enough. Let my footsteps echo the journey we’ve shared, knowing that our collective efforts were built on the triumphs of past administrations spanning 105 years and will serve as the springboard for future achievement.
Congratulations to every RCMer who pulled his own oar to serve above self for others! My profound appreciation and gratitude extends especially to the Secretariat, RCM’s backbone, who sacrificed for the Club without counting the hours. And thank you Anna for your enduring service to RCM beyond the call of duty.
I shall pray fervently that our shared Rotary vision and values endure, and for God's guidance all the way. Thank you all. It was my distinct honor and privilege to have served with you.
Mabuhay ang Rotary Club of Manila!
Mabuhay ang District 3810!
Mabuhay ang Rotary International!
Mabuhay tayong lahat!



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