Edwin H. Hernandez

Edwin Hernandez is a communicator at heart and a strategist by craft. Armed with a degree in Communication Arts from the University of Santo Tomas and an MBA from Ateneo, he has spent over three decades shaping narratives and steering brands with both insight and integrity. From his early days as a staff writer at The Manila Chronicle, he journeyed through the vibrant corridors of marketing and public relations — from Sime Darby Pilipinas to Asia Brewery, where he managed iconic brands like Colt 45 and Absolute. He later led Total Recall Advertising and taught at Mapua Business School, nurturing the next generation of marketers. Today, as President of Jardine Distribution, Inc., Edwin leads the exclusive Philippine arm for global consumer and agricultural brands, marrying storytelling with strategy. In every role he’s held, Edwin has proven that words build worlds — and great leadership gives them life.