Francisco “Paco” D. Magsaysay

Assistant Secretary Paco Magsaysay has long stood at the confluence of innovation, leadership, and enduring legacy. A marketing graduate of the University of St. Thomas in Houston, Texas, he has helmed some of the most dynamic enterprises in the Philippines. As President and CEO of Asian Vision Cable Holdings and RMJ Development Corporation since the 1990s, and later, as the Chairman of Carmen’s Best Dairy Products, Paco brought precision, creativity, and compassion to every venture. Under his watch, Carmen’s Best grew from a family endeavor into a proudly Filipino artisanal icon. His leadership across industries — cable, real estate, and dairy — has been matched by service, notably as President of the Philippine Cable Television Associations Foundation and a director of PGH Medical Foundation. Rooted in De La Salle Greenhills, seasoned in global insight, Paco Magsaysay builds not just businesses — but bridges across sectors, communities, and generations.